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Adidas and Gamefam, Poppi and Walmart Connect are winners for the 2026 Digiday Awards

Digiday Awards — digiday.com


Liquid I.V. Taps Former Poppi Exec Jenny Danzi as CMO

Rebecca Stewart — adweek.com


Top influencer marketers describe 3 big challenges facing the industry

Dan Whateley — businessinsider.com


Allison Ellsworth began mixing a homemade soda in her Texas kitchen, then took it from farmers’ markets to Shark Tank; 10 years later PepsiCo acquired Poppi in a $1.95 billion deal

TOI World Desk — timesofindia.indiatimes.com


PepsiCo puts ‘all the urgency’ into turning around soft drinks

Laurel Deppen — fooddive.com


Coca-Cola steps into better-for-you soda market with prebiotics

Laurel Deppen — fooddive.com


Inside the Summer of poppi: How the Soda Brand Turned Culture Into a Growth Strategy

Flavio Gomez — latimes.com


BBC Audio | Business Daily

bbc.com


Former Pitt star rips Pat Narduzzi: 'Tarnished my Character'

Lorenzo Reyna — heavy.com


Word Of Mouth Is The New Brand Gospel; All Roads Lead To Ads

By AdExchanger — adexchanger.com

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